Adbusters "The Blackspot Unswoosher"

1. What is the relationship between megacorporations and consumerism in "The Blackspot Unswoosher"? What evidence from the images and text support this interpretation?

They try to convey to consumers the truth about many of the products offered by mega-corporations. As the text of the article "The purpose of the magazine is to Encourage readers to do more Than Think About The Problems of the world"


What evidence from the images and text support this interpretation?

They do this by making them part of the solution of these problems. They have a product called "The Blackspot Unswoosher" and highlight the properties of footwear, such as pull Recycled sole, leather Vegetarian, 100% Organic Hemp Upper, and finally the Anti-Hand Drawn Logo. The latter as a clear reference to the major brands and the way in which we sell a product by name, rather than quality.