Gucci and "School for Africa"

Today we have the option to publish an open post. I decide to talk about the Gucci advertisement with Jennifer Lopez.

The image presented by Gucci intended to promote children's clothing. The scene captured by the image, takes place on the beach and is feature by the artist Jennifer Lopez and her two children.

The Gucci company has shown a famous person playing with their children on the beach while wearing clothing company. The tone of the image intended to be familiar and supposedly normal environment in which a mother interacts with her children. This image is promoted to level printed (in magazines or newspapers) and in digital in gucci.com The hearing is intended is the upper middle class can buy this brand and also can identify with the lifestyle of the artist used in advertising.

The artist Jennifer Lopez is quite famous in the Latin and Anglo music world, and the company intends to use this image as the authority to promote generosity. The intent of this campaign is to give a percentage of profits to the project called "Schools for Africa"

1. Gucci´s campaign "Schools for Africa" unsuccessfully make its achieves its purpose of promoting generosity in favor of the children of Africa.
2. The image appears as a major figure Jennifer Lopez and not children.
1. The artist appears in the center and a leading figure and looking at camera.
2. Children look elsewhere and be seen without visual force in advertising.
3. Jennifer Lopez does not have a maternal connotation.
1. The connotation of the artist is sexual or erotic.
2. The look of the model attempts to appeal to erotic sense.
4. The mother does not interact with the children.
1. Children do not seem to play with the mother but only be present in the picture.
2. There is no physical contact between mother and children.

Gucci advertising that is intended to promote generosity, unsuccessfully achieved its mission to ensure that consumers can identify with and can contribute to the cause. The model seems to pose for a fashion magazine as if she were alone in the picture and there is no relation to children or a mother or relative gesture between them.